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[Techpowerup.com] R700 Launch in for Wet-Weather, GTX 280 Slash Coming Up - i4memory.com - different look at memory
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Old 19-07-2008, 04:51 AM   #1
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[Techpowerup.com] R700 Launch in for Wet-Weather, GTX 280 Slash Coming Up

In what could be a serious blow to AMD's R700 dreams as the company struggles to survive, NVIDIA could be working out another price-slash for the GeForce GTX 200 series, signs of which are already surfacing. You can get a GeForce GTX 280 for US $440. American e-tailer Newegg has already put several brands' GeForce GTX 280 on shelves for $440, lower than the launch-price of the GeForce GTX 260.

Implications are:
  • This paves way for the GeForce GTX 280 Extreme a new model which has been put on pre-order on British website OCUK.
  • While board partners seemed displeased at the current market trend with GTX 200 series, all of a sudden, they are going lavish with price-cuts. Could NVIDIA be subsidizing these products, given that some reports suggest poor reception of these products in the North American markets?
  • Assuming the R700 ranges around $499 and $549, it loses badly to the GTX 280 at its newest price on both fronts of price/performance and performance per Watt.
  • No price-cuts for GTX 260 has been noted, showing this cut is very much specific to the GTX 280, serves two purposes: 1. Phasing out the 65nm parts, 2. striking R700 where it hurts the most, launch. While NVIDIA has the resources to maintain the leadership of GeForce GTX 200 (by affording to slash prices), AMD doesn't.
Should you rush in for a GTX 280? No, don't rush. After a fall, there's bleak chance of shooting back, and by $50 at that. You still have the opportunity to wait for R700 and make a more informed decision then.

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