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[] Charter Communications Give Up on Behavioral Add Plan - - different look at memory


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Old 25-06-2008, 12:26 PM   #1
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[] Charter Communications Give Up on Behavioral Add Plan

One of the United States largest cable-based ISPs had been planning to implement a program to monitor users' web surfing habits and specifically tailor adds to them. The program was to use NebuAd to track its users. Privacy advocates called the program an attack on usersí privacy. Charter announced today that it was suspending the program. The announcement comes less than a week after two digital rights groups, Public Knowledge and Free Press, accused NebuAd and participating broadband ISPs of spying on users. While Charterís original focus groups reacted favorably to the program, since then many customers have raised questions and suggest improvements. Two senior members of the U.S. House of Representatives also sent a letter to Charter questioning the plan.

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