|07-08-2012, 07:52 AM||#1|
Join Date: May 19 2008
[Anandtech.com] Anand Chandrasekher Joins Qualcomm
Qualcomm has been on a hiring roll lately. Not only did it scoop up AMD's Eric Demers, but today Qualcomm announced that Anand Chandrasekher would be joining as CMO (Chief Marketing Officer). Anand's last major gig was as the Senior VP of Intel's Ultra Mobility Group, where he was responsible for getting Atom into ultra mobile devices (read: UMDs, netbooks, smartphones and tablets). He never quite got to see the latter half of that mission come the fruition as Intel let him go last year.
Obviously Qualcomm doesn't need any help getting its SoCs and baseband chips into smartphones and tablets, but what it does need is guidance on the marketing side. Intel and NVIDIA are both well known for being very aggressive with their marketing. Qualcomm has been getting better, but I suspect Anand's goal will be to bring the company up to parity with their rivals. With nearly 14 years of experience at Intel, including a few years in marketing roles, Anand should have some good knowledge to share with his Qualcomm brethren.
It's a smart move for Qualcomm. I've known Anand for over a decade and he definitely has the experience to help address one of Qualcomm's weaknesses. Now we just have to wait to see what Eric is going to cook up over there...
|anand, anandtechcom, chandrasekher, joins, qualcomm|
|Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)|
|Similar Threads for: [Anandtech.com] Anand Chandrasekher Joins Qualcomm|
|Thread||Thread Starter||Forum||Replies||Last Post|
|[Anandtech.com] Qualcomm Shows Off APQ8064: Quad-core Krait and Adreno 320||News||Reviews & News Online||0||17-07-2012 05:24 PM|
|[Anandtech.com] Qualcomm Expands its Gobi Brand to include entire MDM portfolio||News||Reviews & News Online||0||24-02-2012 01:40 AM|
|[Anandtech.com] Qualcomm Announces a Bunch of Krait Based Snapdragon S4 SoCs||News||Reviews & News Online||0||17-11-2011 08:52 AM|
|[Anandtech.com] Qualcomm Atheros Acquires Bigfoot Networking||News||Reviews & News Online||0||02-09-2011 12:30 PM|
|[Anandtech.com] Why I Believe T-Mobile's Galaxy S II Uses a Qualcomm SoC||News||Reviews & News Online||0||01-09-2011 12:10 AM|
All times are GMT +11. The time now is 04:00 PM.