|05-07-2012, 09:42 AM||#1|
Join Date: May 19 2008
[Techpowerup.com] EA to go 100% Digital, Calls NPD 'Irrelevant'
EA has made a major push into PC digital distribution with Origin, and it seems to be paying off. Analysts have predicted that we're heading toward an all-digital age, and EA intends to speed up the process by actively moving toward that goal itself. "We'll continue to deliver games in whatever media formats make sense and as one ebbs and one starts to flow, we'll go in that direction," EA Games president Frank Gibeau said. "Ultimately Electronic Arts, at some point in the future - much like your question about streaming and cloud - we're going to be a 100% digital company, period. It's going to be there some day. It's inevitable." He also noted the problem that many in the industry have pointed out: our only measure of tracking sales numbers is through NPD, which tracks retail sales but has lagged behind on reporting digital numbers. Part of that is probably that the large digital marketplace Steam is reluctant to share its sales data, but it still creates a definite issue of incomplete data. "I think one of the problems with this industry right now is that people tend to look at it like they're looking at an elephant through a straw," he told GI.biz. "They only see a little parts of it and they're not looking at the total picture, right? Between Facebook, social, mobile, free to play on PC, Asia, consoles... it's a vibrant, growing, huge market. An occasional bad report from NPD, which measures a sliver of what's actually happening in gaming gives people an erroneous impression."
|100%, calls, digital, irrelevant, npd, techpowerupcom|
|Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)|
|Similar Threads for: [Techpowerup.com] EA to go 100% Digital, Calls NPD 'Irrelevant'|
|Thread||Thread Starter||Forum||Replies||Last Post|
|[Techpowerup.com] (PR) Matrox Also Introduces the DualHead2Go Digital Mac Edition Adapter||News||Reviews & News Online||0||17-04-2012 05:21 PM|
|[Techpowerup.com] (PR) Matrox Unveils the DualHead2Go Digital SE External Multi-Display Adapter||News||Reviews & News Online||0||17-04-2012 05:21 PM|
|[Techpowerup.com] (PR) Digital Storm and EVGA to Create the Ultimate PC Gaming Experience at PAX East||News||Reviews & News Online||0||03-04-2012 10:02 AM|
|[Techpowerup.com] (PR) Digital Storm Empowers Supreme Processor Performance with Cryo-TEC Cooling System||News||Reviews & News Online||0||27-08-2011 02:34 AM|
|[Techpowerup.com] (PR) Sharkoon Revises X-Tatic Digital Multichannel Gaming Headset||News||Reviews & News Online||0||29-10-2009 04:10 AM|
All times are GMT +11. The time now is 06:09 PM.