|27-02-2012, 02:24 PM||#1|
Join Date: May 19 2008
[Anandtech.com] Orange to Sell Co-Branded Intel Smartphone Reference Design Directly to Customers, Codename: Santa Clara
At CES Intel announced both Lenovo and Motorola would be bringing Atom based smartphones to market in 2012. Lenovo showed off its K800 for the China market at the show, while Motorola offered a more vague commitment to bring multiple devices to market starting later this year. Today Intel announced its next Atom/Medfield customer: Orange.
A French Telecom brand, Orange is one of the world's largest mobile network carriers. The nature of the partnership with Intel is quite unique - Orange will be selling a co-branded version of Intel's Medfield reference design platform, effectively cutting out any branded device manufacturer and going direct to customers with Intel's platform.
Read on for our analysis of the announcement.
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