|10-10-2011, 08:02 PM||#1|
Join Date: May 19 2008
[Techpowerup.com] Ditch The Restrictive DRM: Happy Customers Equals More Profit
Rice University and Duke University are the latest in a long line of educational institutions to fund research on the effect of using restrictive Digital Rights Management (DRM) to try and control levels of so-called "piracy", which is allegedly reducing sales of content-only, infinite goods/virtual products, such as music, movies, computer games and books. (Some observers writing about DRM replace the word "Rights", giving us the phrase Digital Restrictions Management, which seems a more accurate description of what it's really about and removes the veneer of legitimacy from it. When buying DRM'd content, you are buying digital handcuffs, nothing more, nothing less.) The universities sponsored a study called Music Downloads and the Flip Side of Digital Rights Management Protection and what it found is that contrary to popular belief amongst the big content companies, removing DRM can actually decrease levels of piracy and increase sales. The fact is that DRM is always broken by hackers and pretty quickly too, often within a day or two (there isn't a single one still standing) leaving legal users who work within its confinements with all the restrictive hassles that it imposes, while the pirates get an unencumbered product to do with as they please. How is this progress?
|customers, ditch, drm, equals, happy, profit, restrictive, techpowerupcom|
|Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)|
|Similar Threads for: [Techpowerup.com] Ditch The Restrictive DRM: Happy Customers Equals More Profit|
|Thread||Thread Starter||Forum||Replies||Last Post|
|[Techpowerup.com] Acer Aspire One Happy 2 Netbook Pictured||News||Reviews & News Online||0||18-05-2011 11:54 PM|
|[Techpowerup.com] Acer Intros Aspire One D255 Happy Netbook||News||Reviews & News Online||0||02-09-2010 11:11 PM|
|[Techpowerup.com] Newegg.com Botchup Sends Several Core i7 'Demo Boxes' to Customers||News||Reviews & News Online||0||06-03-2010 07:50 PM|
|[Techpowerup.com] (PR) VIA Offers Customized Security Solution Service to Embedded Customers||News||Reviews & News Online||0||22-05-2009 02:50 AM|
|[Techpowerup.com] Happy 10th Birthday Google||News||Reviews & News Online||0||08-09-2008 05:24 AM|
All times are GMT +11. The time now is 08:09 AM.