|11-09-2009, 03:26 AM||#1|
Join Date: May 19 2008
[Techpowerup.com] (PR) AMD Announces VISION Technology, Consumers Gain Clarity in the PC Buying Experience
AMD today announced a new way to help consumers select the PC that best meets their needs. Working with retailers and PC manufactures, VISION Technology from AMD breaks the model in how PC benefits are communicated. Rather than the traditional model, which focuses on the technical specifications of individual hardware components, VISION communicates the value of the whole system and demonstrates the combined processing power of both the CPU and GPU to deliver a superior visual experience to mainstream PC users. It emphasizes how an AMD-based PC is optimized for video, digital media and content creation activities. VISION guides the industry past the era of CPU-centric marketing and describes the PC capabilities in terms of what can be enjoyed on the system - see, share, create. This helps consumers to make better informed buying decisions.
"Today's consumer cares about what they can do with their PC, not what's inside," said Nigel Dessau, CMO of AMD. "They want a rich HD and entertainment experience on their PC, delivered by the combined technology of AMD CPUs and GPUs, without having to understand what gigahertz and gigabytes mean. VISION technology from AMD reflects the maturation of marketing in the PC processing industry and communicates the technology in a more meaningful way."
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