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[] A-Data and PQI Joining SSD Co-Branding Alliance With Intel - - different look at memory


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Old 16-02-2009, 08:00 AM   #1
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[] A-Data and PQI Joining SSD Co-Branding Alliance With Intel

A-Data and Power Quotient International (PQI) are contemplating a co-branding alliance with Intel, that lets them market Intel-made solid state drives (SSDs) with their own branding and end-user support policies. When implemented, the two companies will join Kingston memory in a league of companies selling Intel-made SSDs. Kingston released its SSDs in January 2009, as the first of its kind partnership with the silicon giant.

Sources tell DigiTimes that while A-Data will release co-branded SSDs shortly, PQI's SSDs will release later this month. PQI says that it will execute two marketing strategies for its SSD lineup. On the one hand, it plans to market Intel co-branded SSDs, on the other, an alliance with CoreSolid Storage will facilitate sourcing NAND flash controllers for a line of SSDs built for the white-box netbook market in China. The company seems to be already cooperating with 3~4 such netbook manufacturers.

Source: DigiTimes

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