|09-11-2008, 07:50 PM||#1|
Join Date: May 19 2008
[Techpowerup.com] AMD to Give RV770 a Refresh, G200b Counterattack Planned
The RV770 graphics processor changed AMD's fortunes in the graphics processor industry and put it back in the race for supremacy over the larger rival NVIDIA. The introduction of RV770-based products had a huge impact on the mid-range and high-end graphics card markets, which took NVIDIA by surprise. Jen-Hsun Huang, the CEO of NVIDIA has been quoted saying that they had underestimated their competitor’s latest GPU, referring to RV770. While the Radeon HD 4870 graphics accelerator provided direct competition to the 192 shader-laden GeForce GTX 260, the subsequent introduction of a 216 shader variant saw it lose ground, leaving doubling of memory size to carve out the newer SKU, the Radeon HD 4870 1GB. Performance benchmarks of this card from all over the media have been mixed, but show that AMD isn’t giving up this chance for gaining technological supremacy.
In Q4 2008, NVIDIA is expected to release three new graphics cards: GeForce GTX 270 and GeForce GTX 290. The cards are based on NVIDIA’s G200 refresh, the G200b, which incorporates a new manufacturing technology to facilitate higher clock-speeds, stepping up performance. This looks to threaten the market position of AMD’s RV770, since it’s already established that G200 when overclocked to its stable limits, achieves more performance than RV770 pushed to its limits. This leaves AMD with some worries, since it cannot afford to lose the wonderful market-position its cash-cow, the RV770 is currently in, to an NVIDIA product that outperforms it by a significant margin, in its price-domain. The company’s next generation graphics processor would be the RV870, which still has some time left before it could be rushed in, since its introduction is tied to the constraints of foundry companies such as TSMC, and the availability of the required manufacturing process (40nm silicon lithography) by them. While TSMC takes its time working on that, there’s a fair bit of time left, for RV770 to face NVIDIA, which given the circumstances, looks a lost battle. Is AMD going to do something about its flagship GPU? Will AMD make an effort to maintain its competitiveness before the next round of the battle for technological supremacy begins? The answer is tilting in favour of yes.
|amd, counterattack, g200b, give, planned, refresh, rv770, techpowerupcom|
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