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Intel notified its partners among OEMs and ODMs, price cuts of processors based on the "Sandy Bridge" architecture, by 10 to 15 percent, according to sources in the notebook industry. The company hopes that reduced prices will stimulate market demand, and help quicker digestion of inventories as it gears up to launch its new generation of Core processors based on the 22 nanometer "Ivy Bridge" silicon, in April 2012.

Major notebook vendors such as Lenovo, Acer, and ASUS, have already brought prices of their models based on the popular Core i5-2430 below US $659 (NTD 20,000), and those based on cheaper Core i3 models under NTD 13,000 (US $430). Intel's upcoming Core i5-3450 and Core i7-3370, which will be found in Intel's mid-thru-performance lineup of new-generation Core processors, are expected to be just about $10-$15 costlier than the chips they're about to displace. The two are expected to be priced in the range of US $184-332. It is expected that notebook vendors will convey these fresh price cuts to the end-user, resulting in slightly more affordable notebooks.

Source: DigiTimes

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