[Techpowerup.com] (PR) Turtle Beach Number One Third Party Console Gaming Accessory Brand for 2011

News · 10-02-2012, 10:12 AM

Turtle Beach, pioneers of the game audio category, announced today that based on year-ending NPD data for 2011, Turtle Beach was the number one gaming headsets/headphones company with 50% of the market for the year and the number one third party console video gaming accessories company, based on 2011 dollar volume.

The strong growth for the category has led NPD to create a dedicated Headsets category, splitting off from the general Audio category. Headsets continue to be the strongest growing segment in the gaming industry and is expanding rapidly. Turtle Beach led the field with 12 of the top 25 Gaming Headset SKUS in 2011. Overall, Turtle Beach dominated the market, taking an average of 50% market share for 2011, with a 58% share in December alone, a high for the year.

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