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AMD has finally surpassed NVIDIA in terms of shipments of discrete graphics (graphics cards), according to market research firm Mercury Research, in a report released on Wednesday. AMD's discrete graphics products held 51% of the discrete graphics market, with NVIDIA slipping down to 49%, in terms of discrete graphics products shipments in Q2 2010. For the same quarter last year, the two were poised at 41% for AMD and 59% for NVIDIA, indicating a significant growth, fruition of AMD's DirectX 11 push of deploying a new-generation lineup that spans all price-points in a span of four months.

For the overall GPU industry, with integrated graphics included, the picture for Q2 2010 looks like Intel holding 54.3%, AMD holding 24.5%, and NVIDIA with 19.8%. Last year, in Q2 2009, NVIDIA held 29.6% versus AMD's 18.2%. NVIDIA's deployment of a DirectX 11 compliant GPU lineup has been rather slow, with only two GPUs and four SKUs deployed so far, starting at $199. NVIDIA does not have the fastest graphics card. On Wednesday, the Santa Clara based company warned that its revenue would fall short of earlier projections (set at the time of Fermi's launch). This announcement came after Apple announced a series-wide transition of graphics chips inside its Macbooks, iMac, and Mac Pro computers to AMD's ATI Radeon from NVIDIA GeForce.

Source: CNET

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